Nielsen eViP

Nielsen’s eViP is the official Tablet Application for Nielsen’s Local TV Audience Estimates for subscribing Nielsen clients.

This Tablet App allows you to:

* Create and save a Time Period, Program Average, Reach, or Time Period Trend reports

* Share reports between eViP users in your organization

* Export your reports to desired Tablet location

Features of the App:

* Select “Current Measurement” for your report to run the most recently released Nielsen’s Local TV Ratings, or select a specific measurement period of your choice

* Create a saved list for your Viewing Sources and Dayparts for easy reference

* Set defaults for most commonly used Market, Report Types and Metrics, and Demographics

* Ability to download Market Data individually

About Nielsen’s eViP:

Nielsen’s eViP is an interactive application that allows you to create different views of Nielsen’s Local TV Audience Estimates. It allows you to select Report Type, Dayparts, Viewing Sources, and Demographics to create your own unique story. In this application, you will be able to run a report, share a report to other eViP users in your organization, and download the report to your desired location on your tablet, making the format of Nielsen’s eViP easier than ever before.

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.