Curso Marketing Digital

This Application is Designed to Perform a Step-by-Step Learning.

Use a Mobile Device as an Instructor and a PC to do the Practices of the Tutorial in Real time.

Course content:

1. INTRODUCTION - 0:10

2. DIGITAL MARKETING - 2:16

- What is the digital marketing

- Web 3.0

-Marketing 3.0

- Comparison of traditional and digital marketing

- Advantages of Digital Marketing

- The four F's of digital marketing

- Channels

3. DIGITAL MARKETING PLAN - 46:20

- Stages of the digital marketing plan

- Stages

-Inbound Marketing

- Strategies

4. CONTENT MARKETING - 01:33:00

- What is content marketing

- Profits

- Copywriting

-CMS Platforms

- E-commerce platforms

5. SOCIAL MEDIA - 02:13:31

- What is social media marketing

- Most popular social networks

- Use time

- Connection

- Internet activities

- Interaction with digital advertising

- The SMO

- The SMM

6. EMAIL MARKETING - 02:30:48

- What is email marketing

- Objectives of email marketing

- Advantages

- Process

- Keys to success

- Tools

7. SEO - 02:51:57

- What is SEO

- Purpose of SEO

- SEO techniques

- Obsolete techniques

8. SEM - 03:15:48

- What is SEM marketing?

- Difference of SEO with SEM

- Advantages

- Disadvantages

- SEM strategies

9. VIDEO MARKETING - 03:42:25

- What is video marketing?

- Potential

- Advantages

10. ANALYTICS - 03:51:47

- Web Analytics

- Reasons to use it

- Objectives you are looking for

11. AUTOMATION - 03:57:21

- What is automation

- Profits

-CRM

12. INDICATORS - 04:04:40

- Fundamental indicators

- Specific indicators